Choice Configuration Utility
choice.exe is safe. It's the legitimate executable for the Choice Configuration Utility, used to manage user preferences and feature toggles for the related software.
choice.exe is the executable for the Choice Configuration Utility, a component of the Choice software package used to manage user preferences, feature toggles, and configuration options. It launches during startup or when you modify settings and may spawn several helper processes to apply changes without blocking the main UI.
The process uses a multi‑process model to isolate configuration tasks from the main interface, enabling settings changes to be applied in the background without freezing the UI. It reads/writes config files, registry entries, and communicates with the parent app.
Quick Fact: The Choice Configuration Utility employs modular processes to apply settings without interrupting the main application UI.
Yes, choice.exe is safe when it's the legitimate file from ExampleTech Ltd distributed with the Choice software.
The real choice.exe is NOT a virus. However, malware might mimic names.
C:\Program Files\Choice\Choice.exe or C:\Program Files (x86)\Choice\Choice.exe. Any choice.exe elsewhere is suspicious.Red Flags: If choice.exe is located in unusual folders (like Temp, AppData\Roaming, or System32), runs when the software isn't open, has no digital signature, or uses excessive resources constantly, scan with antivirus software. Watch for similarly named files like "choice32.exe".
choice.exe runs to support the Choice software when you open the application, apply preferences, or when background tasks like updates or policy checks occur.
Reasons it's running:
Yes, you can disable choice.exe. It's safe to close the Choice app when not in use, and you can uninstall the Choice software if you no longer need it.
If choice.exe is consuming excessive resources:
Quick Fixes:
1. Use Task Manager to end individual Choice config processes
2. Close the Choice application and reopen it
3. Check for updates in the Choice app
4. Clear temporary data and caches for Choice
5. Disable background execution in Settings
No, the legitimate choice.exe from ExampleTech Ltd is not a virus. It should be located in C:\Program Files\Choice\Choice.exe and have a valid digital signature from ExampleTech Ltd.
High CPU usage is usually caused by specific configuration tasks or background sync. Use the Choice Task Manager (inside the app) to identify the exact task and pause or stop it, then update or scan for malware.
Yes, you can uninstall the Choice software through Windows Settings if you no longer need it. Your preferences will be removed unless synced to the cloud.
Yes, you can disable it by turning off background tasks in the Choice settings or by disabling startup in Task Manager. This won't uninstall the software, just stop background processing.
Choice may be configured to launch at Windows startup to restore last session settings and ensure preferences are loaded quickly on boot.
Close unused config panels, disable unnecessary modules, update to latest version, and enable any memory-saving options in Settings.